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#WOL Working Out Loud: Colors and Contrast

I have addressed a bit about working with images in another post. <link> However, there is always more to cover. Let’s look at examples of what not to with presentation slide decks, backgrounds, e-Learning, and other types of training materials.

Contrast Is Important

A word about contrast. Colors that are opposite on the color wheel are contrasting colors. However, there are some big fat NO’s relying on those combinations.

In this context, contrast means using light backgrounds vs. dark ones, whenever possible. Then, use black text on those light backgrounds. If needed to match a corporate style guide, substitute black with dark brown or dark blue. (but don’t stray far from this combination)

At times, it may be necessary to use a dark background, but this shouldn’t be the “rule”. In other words, don’t set up a deck this way. And, whenever you do use a dark background, the text should be white and clear of interference behind it.

Image showing poor contrast

Image showing poor contrast

Text overlaid on a picture is not the best

Text overlaid on a picture is not the best

Use text boxes with images instead

Use text boxes with images instead

Photo with text box

Color Selection

I’m just gonna say it. Except for highlights or spot colors, avoid the use of red, orange, and bright yellow. I realize that avoiding these colors may be difficult when forced to work with corporate style guides and templates. Sometimes, your corporate color palette needs you to add a little finesse to work better with it. For example, use spot color from the corporate palette creatively and/or using them in headers and footers, possibly in borders or frames.

Bright red with yellow, green, light gray text = Not cool

Bright red with yellow, green, light gray text = Not cool

Mobile Unfriendly Web Page

Mobile Unfriendly Web Page

Highlight with spot color

Highlight with spot color

Finesse corporate color palettes 

Finesse corporate color palettes 

Another option for using spot color

Another option for using spot color

Need Help?

Contact me TODAY to consult on your organization’s training content design, training strategy and ways of achieving greater levels of success. @dawnjmahoney dawnjmahoney@charter.net

#WOL Working Out Loud: But, All Those Beautiful FONTS!